AI finds you. Your buyers choose you.
AI finds you. Your buyers choose you.
I help B2B companies build positioning that's specific enough to survive an AI summary and distinct enough to get recommended.
The problem
The problem
55% of B2B buyers now compare vendors using AI before your team hears from therm. Another 47% use it to build the internal case before that.
55% of B2B buyers now compare vendors using AI before your team hears from therm. Another 47% use it to build the internal case before that.
Most companies have no idea what it's saying about them.
The reality is: They're visible. AI knows who they are.
It just doesn't recommend them.
Most companies have no idea what it's saying about them.
The reality is: They're visible. AI knows who they are.
It just doesn't recommend them.
Ask it why, and you'll hear the same words for every company in the category.
When AI can't tell you apart, it reaches for the biggest name instead of the right one.
Ask it why, and you'll hear the same words for every company in the category.
When AI can't tell you apart, it reaches for the biggest name instead of the right one.
"Being in the data and being recommended are two different things."
What actually works
Most positioning work reads well on a slide. Then a buyer asks AI about it, and months of work compresses into "one of several similar options."
No recommendation.
Meet the moment. Own the future. Together we bring perspective, expertise…
That's what most B2B positioning sounds like right now. AI is merciless about it, and honestly, it should be.
What survives isn't a bigger deck. It's two things: a claim specific enough to repeat, and other people saying it besides you.
That's the actual fix, in that order.
Most positioning work produces something that looks right on a slide but disappears when a buyer asks AI about it. At the exact moment buyers are looking, the message that took months to develop gets compressed into "one of several similar options."
Meet the moment. Own the future. Together we bring perspective, expertise….
That's not a cheap shot. That's what most B2B positioning sounds like right now. And AI is merciless about it.
The fix is more specificity.
The work
The work
$3,500-$5,000
We simulate your buyer and run live prompts on ChatGPT, Perplexity, Claude and, or Gemini. You’ll see whether you’re recommended, how you’re described and when you are found, what’s feeding those descriptions, and how you stack up against named competitors.
One week.
$3,500-$5,000
We simulate your buyer and run live prompts on ChatGPT, Perplexity, Claude and, or Gemini. You’ll see whether you’re recommended, how you’re described and when you are found, what’s feeding those descriptions, and how you stack up against named competitors.
One week.
Positioning Translation
$10,000
For when the baseline finds a positioning problem: the story is present but generic. A sharp positioning statement, full message architecture, and the assets AI actually reads, rewritten to survive summarization.
Two weeks.
Positioning Translation
$10,000
For when the baseline finds a positioning problem: the story is present but generic. A sharp positioning statement, full message architecture, and the assets AI actually reads, rewritten to survive summarization.
Two weeks.
Activation
$5,000
For when the baseline finds a presence problem. The message is right but the independent signal is thin. We build the response plan for the sources AI relies on: third-party content, service pages, structured proof.
Four to six weeks.
Monitoring - measuring representation over time - coming soon.
Testimonial
Testimonial
“The audit gave us deeper visibility and benchmarking into how searchable and findable we currently are. More importantly, it showed us how buyers encounter, compare and evaluate us before they ever visit our website — and how they experience our brand at each step of the way. We walked away with a strong sense of priorities and next steps.”
“The audit gave us deeper visibility and benchmarking into how searchable and findable we currently are. More importantly, it showed us how buyers encounter, compare and evaluate us before they ever visit our website — and how they experience our brand at each step of the way. We walked away with a strong sense of priorities and next steps.”
Jessica Nevers, Head of Marketing, Cascade AI
Jessica Nevers, Head of Marketing, Cascade AI